improving your conversion rate
El. store convenience (UX) audit
Ilet’s find out what the user actually experiences while browsing your email. in the store. What do we offer? Use widely used user experience research (UX research) worldwide. The model of our proposed study consists of four essential steps.
Based on the research of world-renowned experts and good practice, we will identify your existing e-mails. store problems.
Using the qualitative research methodology, we will examine the real user experience in your e-mail. in the store.
We will base our hypotheses on Google Analytics and Heatmap data.
We will find out what, how and why your competitors and the big players in your niche world are doing.
UX AUDIT PROCESS
01. Heuristic analysis
Experts at the Baymard Institute are considered some of the most competent in e-learning. in the world of commerce. After spending more than 54,000 hours researching different emails. stores, they have singled out the basic rules that are necessary for a successful e-mail. for store survival and good sales. The insights of the Baymard Institute are based on the following world e. commercial leaders like Nike, Columbia, Office Depot, Lenovo, Zalando and others. When performing Heuristic e-mail we also rely on these standards to analyze stores.
In the heuristic analysis, we will check the statements identified by the experts and based on good practice in your e-mail. in the store and we will provide a subdivision, dividing the problems into the following categories:
- title page
- Basic navigation
- Category page
- Search
- Product page
- Filtration
- Purchasing process
- El. store recurring items
UX AUDIT
02. Quality e-mail store convenience study
The purpose of qualitative research is to identify the main aspects that hinder consumers from successfully shopping in your online store.
Why a qualitative study if a heuristic analysis is already available?
First, heuristic analysis points can be applied to most e-mails. stores – regardless of the category of goods being traded. Therefore, in the course of a qualitative study, we will find out whether those items that have been identified as “Non-compliant” in the Heuristic Analysis are actually causing problems for consumers.
Second, the qualitative study will further identify potential issues that have not been identified in the heuristic analysis.
Third, we will clarify the predominant, subjective attitude of consumers towards e-mail. in relation to the store (design, functionality, range, quality, speed, clarity of information provided).
- We will select respondents for qualitative research based on the data of your target audience
- We will instruct respondents to use your email. in the store (for example, to find the desired product and try to buy it)
- We will conduct the survey in real time, ie by directly recording each respondent's actions by e-mail. in the store.
- Once the user has identified a potential problem, we will implement an in-depth analysis of the problem. Let’s find out why this is a problem for consumers
- We will systematize the data
UX AUDIT
03. Data analysis
Part of the points identified in the heuristic analysis that do not comply with UX practice and the potential e-mails identified during the qualitative study. store problems require additional quantitative justification.
What will we use?
- Google Analytics. How long have buyers spent on email? in-store or on a specific page? How actively did you use the search box and what were you looking for? What links were the most active? These and many more questions can be answered based on Google Analytics data. Therefore, both Heuristic and Qualitative analysis will be further deepened by the use of these data to substantiate claims.
- Heatmap. El. the store has a lot of visitors, why don’t they convert? Why is a website converting better than a mobile device? We can answer these questions based on Heatmap data. Clearly identifiable hot (hotspots) and cold (unpopular) dots indicate which areas of the screen are best noticed by the user and which remain in the invisible area.
UX AUDIT
04. Analysis of market standards
Market Standards Analysis is designed to find out the key emails in your market category. trends in store structure and parts.
At this stage, we take the following steps:
We stand out from the main market leaders (in the world and in Lithuania). The top priorities for selecting these emails stores are strong businesses, innovative solutions, large investments in e-commerce. store improvement. We also take into account the client’s business prospects and future aspirations when selecting leaders for analysis.
Each of these emails we review the parts of stores (title, navigation, categories, product pages, purchase process, search, filtering, duplicate items) in detail. In response to today’s key UX trends, we follow the “mobile-first” principle in our analysis, but we also review desktop versions of market leaders.
We single out the main recurring elements that can otherwise be called essential market features.
We include the identified general trends in the analysis and make recommendations.
money for you
Resolved UX issues will result
- Better conversion rate
- Increased customer satisfaction with your email in the store
- Better user access to your email in relation to the store
- The growth in the number of returning customers
- Reduced customer service load
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