In cyberspace, the buyer is king. Here he quickly finds goods (using both the search engine and the internal e-shop search), compares prices with competitors, usually chooses the lowest and finally chooses the right time and location for delivery.
In this process, the challenge for any email. trading is a standard buyer’s journey for the business. Which usually starts with a consideration, then moves on to the evaluation phase and only then ends with a purchasing action.
Unfortunately, the first two stages (considered and evaluated) of e-mail. the shops are the hardest.
From all emails shop shopper selects only one, so often email. the store’s conversion rate (coming in and finally buying) is just 2-4%. Thus, 96-98% either do not buy at all or go to competitors.
Next, and the visitor who did not buy – costs, because for bringing him an e-mail. the store pays off, usually for Google or Facebook ad channels, or others, depending on what ad mix you use.
Therefore, a solution needs to be found here. A new email is coming to the rescue. shop buyer trip.
Using it for email we can change the habit of the store visitor and use the buyer’s journey as a tool to transform a more effective marketing and business model.
Below you will see a new journey for the buyer, where the visitor skips the evaluation phase and finally – enjoys, recommends and attaches to the email. stores, thus entering the loyalty cycle.
El. Amazon is one of the most successful examples of e – commerce. In the following article, I will use examples of how they implemented this system.
This model is not only suitable for large e-mails. trading platforms (although they are particularly important to them), but also small e-mails. trading businesses can learn from it. The key is to understand that what’s right for the big doesn’t necessarily work for the little ones and vice versa. Choose the solutions that work best for you.
A loyalty cycle effect requires 4 working parts: automation, proactive personalization, contextual interaction, and customer travel innovation.
Let’s look at each of them.
Straipsnio turinys
Automation
Automation is the digitization of processes while minimizing human involvement.
Here’s a company selling goods online with your email. in the store. This means that you must store the goods, receive the order and then ensure that the goods are sent to the buyer as soon as possible.
However, if you sell goods through a third party, Amazon, things may be different. Amazon has offered its service – Fulfillment by Amazon (FBA). It allows sellers to ship all goods directly to Amazon’s automated warehouses, where the goods will be packaged and shipped to the end buyer. So the process is automated and vendors are involved.
The buyer is guaranteed an equal experience when purchasing any item as the items are managed on the Amazon side. The shortening process is facilitated for the seller. And finally, Amazon attracts more buyers and has higher repeat purchases due to consistent quality.
Proactive personalization
Let’s look at each of them.
Contextual interaction
Let’s look at each of them.
Buyer Travel Innovation
Let’s look at each of them.