Unfortunately, the first two stages (considered and evaluated) of e-mail. the shops are the hardest.
From all emails shop shopper selects only one, so often email. the store’s conversion rate (coming in and finally buying) is just 2-4%. Thus, 96-98% either do not buy at all or go to competitors.
Next, and the visitor who did not buy – costs, because for bringing him an e-mail. the store pays off, usually for Google or Facebook ad channels, or others, depending on what ad mix you use.
Therefore, a solution needs to be found here. A new email is coming to the rescue. shop buyer trip.
Using it for email we can change the habit of the store visitor and use the buyer’s journey as a tool to transform a more effective marketing and business model.
Below you will see a new journey for the buyer, where the visitor skips the evaluation phase and finally – enjoys, recommends and attaches to the email. stores, thus entering the loyalty cycle.